Nashville Conversations— Scott W. Webb, Dating App Developer
Scott W. Webb is the creator of a new IOS dating app for creatives, called Hart – a play on words, which alludes to the fact that art comes from the heart. It’s as if Tinder and Instagram mated and had a baby. However, users eschew from sharing head shots. Instead, they connect via their creativity. With a decade-plus career as a health coach, a leader in his field who has authored several books, including The Conspiracy Theory Diet, Hart was sparked by conversations with one of his clients. He regularly shared grievances in regards to dating apps. As someone who will always root for the underdog, this app is a testament to Webb’s unwillingness to conform.
Since you have a chart full of different ambitions, what made you go with this app first?
This idea spawned from a more complex dating app I had conceived that, truth be told, would cost a lot more money to develop. The simpler idea for Hart just popped into my head. I sketched it out with the concept being: “No faces, just creativity.” Not long after, I went to theNashville Entrepreneur Center and posted my concept on their board, which led me to Ryan Budden, who had previous experience developing an event app for the Greek system. We met and talked for a couple hours and he recommended Rhino-Active in London, Ontario, Canada with whom he works. I ended up hiring that company, and they developed it for $60K and also became my investors. The app was released in mid-July, but we’ve had some marketing delays so it’s officially only been out for six weeks.
Is there a more personal aspect that drove you to develop Hart?
Naturally, we always view the world from our own perspective. As I’ve gotten older, but don’t really see myself as older, it changes my game. I am big on supporting the underdog, which I believe this app does. It highlights the creative community in the dating game.
I think the kinds of people who can benefit from the app are technically the lesser-seen, in a way, like Vincent van Gogh. What a shame if there are other Vincent van Gogh’s out there now, who are not discovered, especially by love, because society doesn’t give them a proper vehicle to be seen. As a creative person myself, I support quirky types who may not have a proper support system. I think more and more communities are forming via apps, and Hart is just a way for artist-types to connect and say, “I see you! Let’s hang out.”
Tell me, how does it work?
Here’s the process. Post an image of something that visually lets others know who you are and highlights your unique interests. Next, add five words, which can be as simple as, “Life is full of surprises.” In the public gallery, after seeing a post you like, write what’s called a critique, where you respond to people’s work in the gallery. It’s about telling the other person that you see something deep, funny or special in them. After receiving the critique, the artist will swipe left if he or she doesn’t like it. If they like it, then they swipe right and a connection is made. Then, you can look at each other’s profiles, send messages and exchange face photos.
What kind of images would someone post?
If you’re a potter, it’s your pottery. If you’re a graphic designer, it’s your graphics. If you’ve got a good belly button, it’s your belly button. There’s also a link-field for YouTube videos. Everything is commercialized these days, including dating. I want us to connect through inspiration and art, which also make great, first impressions, as opposed to looks.
How has the app been going so far?
Wonderful but we need more people to upload content, add submissions to the public viewing gallery, and write reviews in the App Store. Or, they can simply go to lovehartapp.com and check it out. Our local marketing team, Red Griffin Entertainment, has done a great job to get the vibe just right.
Is this app only for lovers?
There’s a friends-only option. You can select who you’re interested in meeting: men, women or just friends. It’s about highlighting your best attributes, such as humor, which is so attractive. It levels the playing field because not everyone is photogenic.
As a health expert turned dating app creator – when it comes to love would you tell people to trust their gut or their heart?
Definitely, the gut. Ninety-five percent of dopamine’s and serotonins are released from the gut, not the brain. Those feel-good chemicals connect to your intuition.
If you were on this dating app yourself, what would you post photos of?
Currently, I have a photo of a heart-shaped potato that I bought at the Farmer’s Market.
Any last words you’d like to leave us with?
I have more apps in the works, all with the idea of improving society. That is the underlying goal in regards to everything that I do.
Interview and photos by Nicole Baksinakas
For the full article, please go to http://wordofmouthconversations.com/art/word-of-mouth-nashville-conversations-scott-w-webb-hart-dating-app-developer/